Primary Research | Definition, Types, & Examples

Primary research is a research method that relies on direct data collection, rather than relying on data that’s already been collected by someone else. In other words, primary research is any type of research that you undertake yourself, firsthand, while using data that has already been collected is called secondary research.

Example: Primary research
You are interested in the quality of vegan options offered at your campus dining hall. You decide to conduct a survey of vegan students, asking them their thoughts.

Primary research is often used in qualitative research, particularly in survey methodology, questionnaires, focus groups, and various types of interviews. While quantitative primary research does exist, it’s not as common.

Tip: Primary vs. secondary sources
It can be easy to get confused about the difference between primary and secondary sources in your research. The key is to remember that primary sources provide firsthand information and evidence, while secondary sources provide secondhand information and commentary from previous works.

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What Is Root Cause Analysis? | Definition & Examples

Root cause analysis is a problem-solving approach that uses the analogy of roots and blooms to model cause-and-effect relationships. Rather than focusing on what’s above the surface, root cause analysis troubleshoots solutions to problems by analyzing what is causing them.

Note
Similarly to exploratory research, it’s important to remember that root cause analysis does not provide solutions to problems. Rather, it’s one method within a larger problem-solving landscape.

Just like roots diverge below the surface of a plant, root cause analysis allows us to see the many potential causes of a problem lying below the surface. Rather than focusing on singular explanations for problems, the analogy of roots branching out can show us a problem’s many potential causes, helping us move forward in strategizing potential solutions.

Root cause analysis is a form of quality management, often used in organizational management, quality control, and in healthcare fields like nursing. Root cause analysis can be a helpful study tool for students, too, when used for brainstorming or memorization exercises.

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What Is a Fishbone Diagram? | Templates & Examples

A fishbone diagram is a problem-solving approach that uses a fish-shaped diagram to model possible root causes of problems and troubleshoot possible solutions. It is also called an Ishikawa diagram, after its creator, Kaoru Ishikawa, as well as a herringbone diagram or cause-and-effect diagram.

Fishbone diagrams are often used in root cause analysis, to troubleshoot issues in quality management or product development. They are also used in the fields of nursing and healthcare, or as a brainstorming and mind-mapping technique many students find helpful.

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Affective vs. Effective | Difference & Example Sentences

Affective and effective are two adjectives that are commonly confused.

  • Affective (pronounced [af-ek-tiv]) describes something that influences or causes feelings or emotions. It can also describe how these emotions are expressed.
  • Effective (pronounced [if-ek-tiv]) instead signifies that something is having an effect (especially the effect that was hoped for).
Examples: “Affective” in a sentence Examples: “Effective” in a sentence
Her affective disorder made it difficult for her to work a standard job.

Cognitive bias can be suggested by several affective symptoms.

You’re fired, effective immediately.

The new study methods proved effective for the at-risk students.

Tip
The best approach is to bear in mind that effective is a much more commonly used word than affective. If the sentence doesn’t immediately relate to feelings or emotions, the correct word is effective.

The distinction made here is the same as that between the related words affect and effect—where, again, affect (as a noun) is much rarer than effect.

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All Right vs. Alright | Difference & Example Sentences

All right and alright are two spellings of the same term, an adjective, adverb, or interjection meaning the same thing as “okay.”

  • All right (with a space) is the form usually used in published writing.
  • Alright is a very common spelling in everyday communication, but it’s not always considered correct by dictionaries (though it is included in Merriam-Webster and the OED). It’s uncommon in published writing.
Examples: All right or alright in a sentence
Thankfully, Rhonda is doing all right after her cataracts surgery.

It’s the flu all right!

College is going alright so far.

Note
Regardless of how you spell it, all right/alright is considered too informal to use in academic writing. Use a more formal term like “adequate” in this context.

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Accept vs. Except | Difference & Example Sentences

Accept and except are frequently confused, but they are totally different words.

  • Accept (pronounced [ak-sept]) is a transitive verb meaning to willingly receive, allow, or approve of something or someone.
  • Except (pronounced [ek-sept] is mainly used as a preposition meaning “excluding” or “apart from.”
Examples: “Accept” in a sentence Examples: “Except” in a sentence
The changes in his personality were hard to accept.

The company really wanted her to accept their job offer.

He didn’t like any of his colleagues except Mario.

The restaurant was open every day except Monday.

Tip
One way to remember the difference between the two is to bear in mind that except begins with “ex,” just like “excluding.”

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Advisor vs. Adviser | Definition, Difference & Examples

Advisor and adviser are different spellings of the same word. Both are considered acceptable spellings, though there is some regional variation.

  • Adviser is the original and more commonly used spelling. It is sometimes considered more informal.
  • Advisor is also considered a correct spelling. It is less commonly used, but usually signifies an official position. It is more common in US English than UK English.
Examples: Adviser and Advisor in a sentence
Despite his lower station, the baron quickly became the queen’s most trusted adviser, called upon to advise her on a variety of subjects.

His vast combat experience made him a sought-after military adviser in the private sector.

Jane had worked as an academic advisor at the local college for many years and was beloved by the students.

When it became clear that liquidating the estate would be less simple than they thought, they decided to hire a financial advisor.

Note
According to the AP Stylebook, adviser is the correct spelling. But other sources such as Merriam-Webster list both spellings as equally correct, with no difference in meaning. The best approach is to pick one spelling and stick to it consistently in your writing.

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When to Use A vs. An | Difference & Example Sentences

A and an are different forms of the same word, the indefinite article that often precedes a noun.

  • A is used before a noun that starts with a consonant sound (e.g., “s,” “t,” “v”).
  • An is used before a noun that starts with a vowel sound (e.g., “a,” “o,” “i”).

Note that the rule is not whether they start with a consonant or vowel, but whether they start with a consonant or vowel sound. This can help you decide which to use in difficult cases like words beginning in “u” or “h.”

Examples: A in a sentence Examples: An in a sentence
He had a dog when he was a child.

Oranges are a good source of Vitamin C.

She had an aneurysm when she was a child.

Many employees of the company owned an iPhone.

A usurper to the throne was imminent. Following an SOP is a good way to ensure everything goes smoothly.
Note
The indefinite article is used to refer to a non-specific noun. However, the form the indefinite article takes depends on the initial sound of the word directly following it, regardless of whether this is a noun or an adjective.

  • An apple
  • An delicious apple
  • A delicious apple

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How to Write a Dissertation or Thesis Proposal

When starting your thesis or dissertation process, one of the first requirements is a research proposal or a prospectus. It describes what or who you want to examine, delving into why, when, where, and how you will do so, stemming from your research question and a relevant topic.

The proposal or prospectus stage is crucial for the development of your research. It helps you choose a type of research to pursue, as well as whether to pursue qualitative or quantitative methods and what your research design will look like.

You can download our templates in the format of your choice below.

Download Word template Download Google Docs template

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How to Write Recommendations in Research | Examples & Tips

Recommendations in research are a crucial component of your discussion section and the conclusion of your thesis, dissertation, or research paper.

As you conduct your research and analyze the data you collected, perhaps there are ideas or results that don’t quite fit the scope of your research topic. Or, maybe your results suggest that there are further implications of your results or the causal relationships between previously-studied variables than covered in extant research.

Note
Recommendations are generally included both in your conclusion section (briefly) and in your discussion section. However, if your research is more business-oriented or practical in nature, you can also present them in a separate chapter or advisory report.

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