{"id":76260,"date":"2019-05-15T09:42:59","date_gmt":"2019-05-15T07:42:59","guid":{"rendered":"https:\/\/www.scribbr.nl\/?p=76260"},"modified":"2023-06-22T10:25:00","modified_gmt":"2023-06-22T08:25:00","slug":"descriptive-research","status":"publish","type":"post","link":"https:\/\/www.scribbr.com\/methodology\/descriptive-research\/","title":{"rendered":"Descriptive Research | Definition, Types, Methods &#038; Examples"},"content":{"rendered":"<p>Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer <em>what<\/em>, <em>where<\/em>, <em>when<\/em> and <em>how<\/em>\u00a0<a href=https://www.scribbr.com/"https:////www.scribbr.com//research-process//research-questions///">questions<\/a>, but not <em>why<\/em> questions.<\/p>\n<p>A descriptive research design can use a wide variety of <a href=https://www.scribbr.com/"https:////www.scribbr.com//category//methodology///">research methods<\/a>\u00a0to investigate one or more <a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//types-of-variables///">variables<\/a>. Unlike in<a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//experimental-design///"> experimental research<\/a>, the researcher does not control or manipulate any of the variables, but only observes and measures them.<\/p>\n<p><!--more--><\/p>\n<h2>When to use a descriptive research design<\/h2>\n<p>Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends,\u00a0and categories.<\/p>\n<p>It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when and where it happens.<\/p>\n<div class=\"kb-textbox border-left green\">\n<h6>Descriptive research question examples<\/h6>\n<ul>\n<li>How has the Amsterdam housing market changed over the past 20 years?<\/li>\n<li>Do customers of company X prefer product X or product Y?<\/li>\n<li>What are the main genetic, behavioural and morphological differences between European wildcats and domestic cats?<\/li>\n<li>What are the most popular online news sources among under-18s?<\/li>\n<li>How prevalent is disease A in population B?<\/li>\n<\/ul>\n<\/div>\n<h2>Descriptive research methods<\/h2>\n<p>Descriptive research is usually defined as a type of <a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//quantitative-research///">quantitative research<\/a>, though <a href=https://www.scribbr.com/"https:////www.scribbr.co.uk//research-methods//introduction-to-qualitative-research///">qualitative research<\/a> can also be used for descriptive purposes. The <a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//research-design///">research design<\/a> should be carefully developed to ensure that the results are <a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//reliability-vs-validity///">valid and reliable<\/a>.<a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//reliability-vs-validity///"><\/a><\/p>\n<h3><i class=\"fa fa-file-text-o\" aria-hidden=\"true\"><\/i>Surveys<\/h3>\n<p><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//survey-research///">Survey research<\/a> allows you to gather large volumes of data that can be analyzed for frequencies, averages and patterns. Common uses of surveys include:<\/p>\n<ul>\n<li>Describing the demographics of a country or region<\/li>\n<li>Gauging public opinion on political and social topics<\/li>\n<li>Evaluating satisfaction with a company\u2019s products or an organization\u2019s services<\/li>\n<\/ul>\n<h3><i class=\"fa fa-eye\" aria-hidden=\"true\"><\/i>Observations<\/h3>\n<p>Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social and market researchers to understand how people act in real-life situations.<\/p>\n<p>Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable <a href=https://www.scribbr.com/"https:////www.scribbr.nl//methodology//hypotheses///">hypotheses<\/a>, models or theories, it\u2019s necessary to observe and systematically describe the subject under investigation.<\/p>\n<h3><i class=\"fa fa-id-card-o\" aria-hidden=\"true\"><\/i>Case studies<\/h3>\n<p>A <a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//case-study///">case study<\/a> can be used to describe the characteristics of a specific subject (such as a person, group, event or organization). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.<\/p>\n<p>Rather than aiming to describe <a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//generalizability///">generalizable<\/a> facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a <a href=https://www.scribbr.com/"https:////www.scribbr.com//research-process//research-problem///">research problem<\/a>.<\/p>\n<h2 id=\"other\">Other interesting articles<\/h2>\n<p data-pm-slice=\"1 1 []\">If you want to know more about <a href=https://www.scribbr.com/"https:////www.scribbr.com//category//statistics///" class=\"ProsemirrorEditor-link\">statistics<\/a>, <a href=https://www.scribbr.com/"https:////www.scribbr.com//category//methodology///" class=\"ProsemirrorEditor-link\">methodology<\/a>, or <a href=https://www.scribbr.com/"https:////www.scribbr.com//faq-category//research-bias///" class=\"ProsemirrorEditor-link\">research bias<\/a>, make sure to check out some of our other articles with explanations and examples.<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md\" style=\"background-color: #e8f2fc; padding: 1.27rem 1.56rem; line-height: 1.8; border-radius: .5rem; margin-right: 0.5rem; margin-top: 0.5rem;\">\n<p><strong><em class=\"fa fa-bar-chart\" aria-hidden=\"true\"><\/em>Statistics<\/strong><\/p>\n<ul style=\"padding: 5px;\">\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//normal-distribution///">Normal distribution<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//skewness///">Skewness<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//kurtosis///">Kurtosis<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//degrees-of-freedom///">Degrees of freedom<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//variance///">Variance<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//statistics//null-and-alternative-hypotheses///">Null hypothesis<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md\" style=\"background-color: #e8f2fc; padding: 1.27rem 1.56rem; line-height: 1.8; border-radius: .5rem; margin-right: 0.5rem; margin-top: 0.5rem;\">\n<p><strong><em class=\"fa fa-list-ul\" aria-hidden=\"true\"><\/em> Methodology<\/strong><\/p>\n<ul style=\"padding: 5px;\">\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//discourse-analysis///">Discourse analysis<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//control-group///">Control groups<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//mixed-methods-research///">Mixed methods research<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//non-probability-sampling///">Non-probability sampling<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//quantitative-research///">Quantitative research<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//methodology//ecological-validity///">Ecological validity<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"col-md\" style=\"background-color: #e8f2fc; padding: 1.27rem 1.56rem; line-height: 1.8; border-radius: .5rem; margin-right: 0.5rem; margin-top: 0.5rem;\">\n<p><strong><em class=\"fa fa-globe\" aria-hidden=\"true\"><\/em> Research bias<\/strong><\/p>\n<ul style=\"padding: 5px;\">\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//pygmalion-effect///">Rosenthal effect<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//implicit-bias///">Implicit bias<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//cognitive-bias///">Cognitive bias<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//selection-bias///">Selection bias<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//negativity-bias///">Negativity bias<\/a><\/li>\n<li><a href=https://www.scribbr.com/"https:////www.scribbr.com//research-bias//status-quo-bias///">Status quo bias<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how\u00a0questions, but not why questions. A descriptive research design can use a wide variety of research methods\u00a0to investigate one or more variables. Unlike in experimental research, the researcher does not control or manipulate any of [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"categories":[23650],"tags":[],"acf":[],"yoast_head":"<title>Descriptive Research | Definition, Types, Methods &amp; Examples<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8" /><!-- /Added by HTTrack -->
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